While in the brainstorming process it was important to consider all the ideas on the table, the objective was to determine the one idea to carry out. A very useful tool that will help you make the decision is the simple pro-con comparison. Go through all the hybrid ideas in the list, and determine the positives and negatives aspects for each of them. Here are a few factors to be considered when creating the pro-con comparison:
Feasibility- Is this event idea practical? Can it actually happen?
Resources- Do we already have access to all the resources we expect we’ll need? If not, how difficult would it be to obtain?
Talent- Do we have the personnel who have the technical skills that the event requires to be successful? For example video editing, stage lighting, etc.
Time- Do we have enough time to carry out this initiative? Is it the best time of year to be hosting such an event?
Appeal- Will this event get student participation, and how receptive are students of this idea?
It should now be easier to determine the top few choices of your group, now that it is clear that some ideas have more cons than pros, and vice versa. Keep narrowing down until you have the idea you are surely going to carry out. It is important to know that the idea you have now is very likely to change over time. Depending on circumstances and revisions of the idea in the planning process, there will definitely be changes that occur.
You now have your idea and are ready to start planning your event!
Next: Goals
